• The Premier Northwest Beauty Expo.

    Improve your confidence, interview skills and overall presentation– all in one expo!

    Saturday, March 25th, 2017 – 1PM
    The Beauty Institute – Schwarzkopf Professional
    Bellingham, WA


Learn from the best within the industry on March 25.


From Interview & Pageant Consultant, Jorge Esteban, to Runway Coach & International Supermodel Lu Sierra, we have a wide range of experienced speakers.


Bridal Elegance has all types of dresses for proms, pageants and more.
To book a private appointment with Bridal Elegance, email Kathy Mufich at kathym@bridalelegance.us.com or call 815-433-3050.


Talented Fashion Photographer Jonathan Carter will be available for individual shoots.
To book an appointment, please call Heather at 843-293-2301.

Get ready for pageant season with us!

The Beauty | Brand | Believe Expo is a one-stop shop for all ladies who want to improve their confidence, interview and presentation skills. We’ve gleaned from the best of the business to provide top notch training, coaching and the ability to book individual appointments.


This Year’s Speakers include:

What can you expect at the expo?

  • Trunk Show by Bridal Elegance

    Bridal Elegance & Pageantry is your must stop-shopping boutique for finding that perfect dress: Weddings, Pageants, Prom and Other Dresses, Trendy Clothing and much more. Bridal Elegance has served thousands of customers over the last 15 years, so they know exactly how to match you with dream dress. www.bridalelegance.us.com

  • Confidence by Allyson Rowe

    Allyson Rowe is a powerful speaker, professional makeup and skin specialist, and dedicated business woman. She holds the title of Miss Washington USA 2014,  and since her reign, began writing her first book, is a top 15 pageant coach, and travels all over the country, speaking into and building confidence in the lives of women all backgrounds and ages.

  • Interview with Jorge Esteban

    Jorge Esteban (Pageant Smart) has coached Miss USA 2014 and First Runner Up at Miss Universe Nia Sanchez, Miss USA 2016 Deshauna Barber and many others. http://www.pageant-smart.com/

  • The Walk and Presentation

    Walk: Lu Sierra | Trains and Coaches Contestants Competing in Numerous Pageant Systems including “USA” and IJM http://lusierra.com/
    Presentation: Kerry Damiano | Interview, Wardrobe, Walk and Overall Presentation

Check out what one of our titleholders said about our expo last year!

I am so thankful to Pageants NW for putting on the Beauty | Brand | Believe Expo. It gave me the opportunity to meet with my incredible sponsors and hear amazing speakers, like Miss USA 2014, Nia Sanchez, and Miss Universe runway coach, Lu Sierra! I can’t wait for the 2017 Beauty | Brand | Believe Expo!

Claire Wright - Miss Washington Teen USA 2016

Join us for a day of ideas & discussion.

You don’t want to miss this amazing group of speakers and experienced coaches.

General Admission

Note: Prices Go Up At The Door

Buy Today!

Needing a hotel for the expo?

Spring Hill Suites Bellingham
4040 Northwest Avenue Bellingham, WA 98226

The discounted hotel rate for the Beauty | Brand | Believe Expo is $104 pp/night plus tax, which includes a buffet breakfast and an indoor pool. Also, the hotel has complimentary shuttle service to/from the Bellingham airport and to/from the hotel and downtown to The Beauty Institute. The actual expo and private appointments will take place at The Beauty Institute.
You can contact the hotel directly at 360.714.9600 to make reservations. Please ask for the Beauty expo discount. You can also utilize the link to book your hotel room. Book your group rate for Beauty Expo

Read our other testimonials about the Expo:

  • The Beauty | Brand | Believe Expo was very informative. We enjoyed the Q & A session with the experts, the trunk show, and the opportunity to have private appointments with Lu Sierra and Jorge Esteban.  Also with Miss USA 2014 Nia Sanchez there crowning Kelsey Schmidt made for a very exciting event.  Having a former USA, top runway model and expert added a touch of glamour to the event at the same time, her message reminded the audience success doesn’t happen overnight unless you are willing to work hard. 

    Sylvia Coulsen
    2015 Miss Washington Teen USA Third Runner-Up | 2016 Regal Majesty Titleholder
  • The Beauty Brand Believe Expo was a great learning and growing experience for me and my daughter. Not only did this expo help my daughter with her pageant experience but with many life experiences as well. I consider the money spent on the event and travel as an invaluable investment in my daughter.

    Trina Rydalch
  • It was AWESOME!  Everything about the Expo was professional and the speakers helped my daughter understand step-by-step guidance for her Pageant. We are looking forward to attending the 2017 Expo again!

    Janie Morris
    Parent of a Miss Oregon USA Contestant
  • Oh my goodness, where do I begin?! As soon as I walked into the beautiful Redmond Marriott Town Center, I was greeted by many familiar faces. It was so wonderful to see some of the girls that I had became life long friends with through the Miss Washington Teen USA pageant that last October. It was also wonderful to meet many amazing women that were at the “BBB Expo” for the same reason as myself… To learn how to be “confidently beautiful” from within.


    Abigail Hill
    2015 Miss Washington Teen USA Second Runner-Up
  • The expo was an incredibly rare opportunity to not only meet with the top pageant vendors, but also a chance to get advice from a former Miss USA Nia Sanchez. One of the most unique experiences was getting runway coaching from Lu Sierra, who has coached Kendall Jenner! I’d recommend this expo to anyone who is competing in an upcoming pageant and is looking for a competitive edge.

    Julia Ko
    Miss Washington USA contestant
  • Meeting Miss USA Nia Sanchez was the highlight of my day as well as meeting the other state titleholders. Everyone at the event was so sweet and it was amazing reuniting with people from the Miss Washington USA pageant. Can’t wait for the next one!

    Mellissa Balingit
    Former Miss Washington Teen USA contestant
  • Great event. Always look forward to supporting any event of Maureen’s or the girls. Really awesome talent on the panel. Took away some good tips. Excited for the next one! Thanks guys!

    Jodi Weir
    Founder & Owner Weir Real Estate Group
  • The Beauty | Brand | Believe Expo was the networking opportunity that pageant gals dream about! I had such a  fun day making new connections and sharing my platform and my passion with businesses and members of the community who could benefit from – and were truly excited about – the helping hand that us hard working local title holders are always willing to lend when asked.

    Angelique Ashton
    Mrs. Washington America TOP Five Finisher
  • This was the first Beauty | Brand | Believe Expo I was invited to attend. What a great event!  I had the opportunity to meet and network with so many wonderful people.  The excitement was contagious, everyone was delighted to be there and anxious to learn all they could from the speakers and enjoy time with the vendors.  NW Productions is without a doubt a class act.  The integrity they show, the work they put in to make sure all the girls are taken care is incredible.  I can’t wait to go again next year!

    Nina Baldwin
    COO, Pallino Restaurants
  • My experience at the first Beauty | Brand | Believe Expo was for the record books! Thank you to NW Productions for putting on an amazing event for the young women of the Pacific Northwest. The event organizers carefully managed schedules and presenters and the event flowed very smoothly.

    Having the attendees hear firsthand industry professionals share their expertise and guidance, surely was well received. I know that I personally was approached by several of the attendees and they were all so grateful for the opportunity to not only listen to presenters in a group setting but also having the ability to schedule private appointments with them.

    Thank you to David & Maureen and the entire NW Productions staff for a great event! Cheers to the start of something big!

    Jorge Esteban
    PageantSmart Interview Consulting
  • I had not been to the Beauty | Brand | Believe Expo before. I knew it would be a great place for young girls to network and find pageant support, but as a Mrs. competitor, I wasn’t sure if there would be a place for me. I was delightfully surprised! Not only were the speakers incredibly informative, I was able to network and find resources to help me win my state title! I will definitely be there this coming year! Thank you again!

    Anna Hiatt
    Mrs. Washington United States

Check out our video from last year’s expo!

Buy Your Tickets Now for only $59!

Buy Today